Why Tesco is called Tesco?


Tesco started out as a small market stall in London’s East End, but founder Jack Cohen had a strong vision about what he wanted his business to become

Tesco is one of the nation’s most famous brands, with supermarkets and convenience stores up and down the country.

It serves millions of customers every week, has more than 450,000 employees and works in communities to raise money for local causes.

But it all started off with one man who used his demobilisation money from the war to buy a load of fruit and veg to flog on a market stall in the East End.

Jack Cohen served in the Royal Flying Corps during the war, and when he returned home decided he wanted to find a way to make good food affordable to everyone.

On his first day he sold £4 worth of items, making a profit of £1.

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