The costliest mistake in the history of Rugby

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It has been predicted that basketball will become New Zealand’s most participated youth sport by high school students this year, having overtaken rugby a couple of years ago.

For a country where rugby has been interwoven into the fabric of society, it is a remarkable rise.

The younger you were, the less likely you were to be watching rugby.

Around 25% of the Super Rugby audience were Millenials (born from 1976-90) and alarmingly just 10% of Gen Z (1990-05) according to Roy Morgan’s report.

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