Entrepreneurs: Tech whizz Birdie aiming to revolutionise care for the elderly


He’s scooped $15 million (£12 million) from investors including Bill Gates to work on start-up Wambo, an Amazon-esque marketplace that pools medicine procurement so developing countries can get cheaper drugs.

He’s pitched at the White House, and worked at the UN; he’s survived five years at McKinsey and even helped the government of the Democratic Republic of the Congo to plan against deforestation — all before he was 30.

You wouldn’t want to pitch your work experience against his but you might feel quite relieved that Belgium-born social entrepreneur Parmentier’s latest focus is a London-based “agetech” business, aimed at killing off depressing care homes, and alleviating hospital bed-blocking, by helping Britons to spend their twilight years at home.

Birdie, Parmentier’s Angel-based start-up, is like a cross between Facebook and the Big Brother house: its apps help carers go paperless by digitising time-consuming admin and reporting, which can be shared via a private social network with approved medics and family members.

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